I decided to use Hermes by Paratype because it has vintage look and feel to it.
Another font that I choose was Salsbury Regular by Typodermic Fonts. I found it really resembled fonts used in vintage ads from the 1950s. As I continued to iterate in terms of my font choices and my final decision was to use a different voice for each presented in my book. After a lot of research on fonts used in different old fashioned ads, I settled on the following 6 fonts:
They were loosely inspired by:
