Illustration Ad Process

I first started by taking photos of various foods from my fridge. I also bought things that I wouldn't normally eat such as Kraft dinner, pudding and noodles.

I decided to add grain to the photos as I edited them as they initially looked too perfect.

I then added the type that I wanted.

I found that the scanning really made a difference and made the ads match the rest of the book.

I decided to layer the ads one on top of each other as you read through the book as it subtly shows how ads have become over-saturated in today's society.